# steer73.com

> AI-optimized mirror of steer73.com containing 24 pages totalling 11,581 words of clean markdown content, structured data, and semantic HTML. Original source: https://steer73.com/. Last updated: 2026-06-15T19:29:54.687Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [Transform your organisation, with technology](/content/site-root.html): Steer73 is a digital transformation agency that handles a range of business-critical technology projects for both enterprise and SME clients. (886 words)

## Articles & Blog Posts

- [insights/product-director-insights/blindspot-in-project-planning/index.html](/content/insights/product-director-insights/blindspot-in-project-planning/index.html) (1 words)
- [Agency vs in-house](/content/insights/software-teams/agency-vs-in-house/index.html): When should you hire an agency vs in-house resources? Understand the factors affecting cost, quality, and speed of your software delivery., Hiring an agency vs using in-house resources. (1,253 words)
- [Building the right thing](/content/insights/software-teams/building-the-right-thing/index.html): Avoid common pitfalls in digital projects by understanding the importance of building the right thing. Follow a proven process for success., Building the Right Thing: An Essential Component of Project Success (1,035 words)
- [Enterprise AI platform development in London](/content/enterprise-ai-platform/index.html): We build enterprise AI platforms you fully own, on Microsoft Azure and .NET. Roll out AI across your business faster, with less risk, and on a higher ROI., Steer73 provides custom software development services for the world's leading organisations with a 100% project success rate. Full IP ownership. No license fees. (6,416 words)
- [Speed up your project with virtual testing](/content/insights/product-management/increase-reliability-reduce-cost-and-speed-up-your-project-with-virtual-testing.html): Learn how Steer73's virtual testing approach eliminated reduced costs, and sped up the development of a shipment scanning solution., Increase reliability, reduce cost, and speed up your project with virtual testing (1,074 words)
- [Common Pitfall 1 – You are not the user](/content/insights/product-director-insights/you-are-not-the-user/index.html): Understand how to overcome false consensus bias in product development and why speaking to real users is critical for success., Common Pitfall 1 – You are not the user (464 words)
- [Everyone’s an expert](/content/insights/product-director-insights/everyones-an-expert/index.html): In most professions, we instinctively defer to experts, but product management—and in particular, UI and UX design—is not like that. We discuss why., In most professions, we instinctively defer to experts, but product management—and in particular, UI and UX design—is not like that. Why?

By Al Bogdanovski, Chief Product Officer @ Steer73 (436 words)
- [Identifying technical debt - Steer73](/content/insights/technical-insights/types-of-technical-debt/index.html): Learn how to identify and manage technical debt across architecture, code quality, DevOps, security, and documentation., Technical debt can have very real costs, from wasted developer time to security breaches. In this article we explore five key areas to look out for.

By Berk Arslan, Lead Developer @ Steer73 (1 words)
- [UX in an industrial setting - Steer73](/content/insights/ui-design/ux-in-an-industrial-setting/index.html): See how industrial UX can drive operational efficiency and improve process adherence with insights from a real-world DHL project. (1 words)
- [Why custom solutions are now CHEAPER than off-the-shelf solutions](/content/insights/software-teams/custom-software-is-cheaper-than-saas/index.html): Whereas off-the-shelf solutions may have been a cost-effective choice ten years ago, today custom solutions are not only cheaper but also deliver far greater ROI. We explore why., Whereas off-the-shelf solutions may have been a cost-effective choice ten years ago, today custom solutions are not only cheaper but also deliver far greater ROI. We explore why. 

By Karl Greenshields, Head of Discovery @ Steer73 (1 words)
- [Transforming retail with smart dressing rooms - Steer73](/content/insights/industry-insights-retail/enhance-the-retail-experience-with-smart-dressing-rooms.html): See how Ralph Lauren uses smart mirrors and RFID to elevate the in-store experience, reduce friction, and make physical retail more engaging., How Ralph Lauren enhances the in-store experience, gains unrivalled analytics and maximises revenue potential with smart mirrors.

By Steer73 Insights Team (1 words)
- [Is scoping agile? - Steer73](/content/insights/project-scoping/is-scoping-agile/index.html): Scoping is Agile—it just looks different. Understand how scoping adapts to Agile delivery, and why it remains central to project success., In both Agile and Waterfall methodologies, Scoping remains an essential part of the project.

Learn why proper scoping is essential for preventing the costliest mistake in software development: building the wrong thing. (1 words)
- [Seven key strategies for data migration - Steer73](/content/insights/technical-insights/strategies-for-data-migration/index.html): Migrating usable data cost-effectively is critical to successful system modernisation and migration. Explore strategies you can apply to your data migration project., Migrating data in a usable and cost effective way is critical to successful system modernisation and migration. We explore seven general strategies that can be applied to your data migration project.

By Phil Marland, CTO @ Steer73 (1 words)
- [Digital disruption - Steer73](/content/insights/white-paper/digital-disruption/index.html): How digital disruption is reshaping traditional industries, with a case study on the used car market’s shift to online purchasing., Digital Disruption - yes, it's real, and yes, you should be thinking about it. (1 words)
- [Leverage regret - Steer73](/content/insights/problem-framing/leverage-regret/index.html): Is your business facing 'leverage regret'? Learn how technology, capital, and people can drive growth and scalability., Leverage Regret: Where could you be doing things better, with leverage? (1 words)
- [Digital travel - Steer73](/content/insights/white-paper/digital-travel/index.html): Explore how travel providers can enhance the digital travel experience with better planning, booking, and real-time updates for customers., What makes a great digital travel experience? (1 words)
- [When is agile not agile? - Steer73](/content/insights/software-teams/when-is-agile-not-agile/index.html): Understand when Agile isn't truly Agile and how the Agile Manifesto impacts software development., When is Agile not Agile? When it's agile. (1 words)
- [Our problem first approach to projects - Steer73](/content/insights/problem-framing/whats-your-problem-our-problem-first-approach-to-projects.html): Learn how defining the problem upfront helps reduce costs, time, and risks in software development and management of technology projects., What’s Your Problem? Our Problem First Approach to Projects (1 words)
- [Should I buy or build a solution? - Steer73](/content/insights/problem-framing/should-i-buy-or-build-a-solution/index.html): Unsure whether to go with off-the-shelf or custom software? Explore the key factors to help you decide what's best for your business. (1 words)
- [AI in the Construction Industry - Steer73](/content/insights/industry-insights-construction/ai-for-construction/index.html): Learn how leading construction firms like Kier, Balfour Beatty, and Ferrovial use AI to cut risk and costs, and improve project reliability., How construction firms like Kier, Balfour Beatty & Ferrovial are reducing risk, cutting costs & delivering projects more reliably, using AI.

By Steer73 Insights Team (1 words)
- [Why secure-by-design should be your default approach - Steer73 article](/content/insights/technical-insights/why-secure-by-design-should-be-your-default-approach.html): Explore how taking a proactive, structured approach to security early in a project can significantly reduce risk, improve team velocity and prevent expensive rework later., Explore how taking a proactive, structured approach to security early in a project can significantly reduce risk, improve team velocity and prevent expensive rework later.

By Jon Bennett, Lead Developer @ Steer73 (1 words)
- [What is a scope? - Steer73](/content/insights/project-scoping/scope-identifying-and-understanding-what-you-need-to-build-2.html): Find out why clearly defining the scope of work is crucial for avoiding ambiguity and delivering software projects on time and within budget., Scope: identifying and understanding what you need to build (1 words)
- [Contact - Steer73](/content/contact-us/index.html): Ready to speak with a team of custom software developers that will ensure your projects are delivered on time and within budget? (1 words)

## Resources

- [Full Page Index](/index.html): Browse all cached pages with rich metadata
- [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines
- [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery
- [Robots.txt](/robots.txt): Crawler directives